For most website owners revenue generated from Google AdSense is very important. What you should do is log in your AdSense account and make analyzes of the past statistics. The main factors that contribute to your AdSense income are Effective CPM, click through rate and Impressions. If you improve the statistic relating to these areas, you can successfully increase your AdSense income.
Effective CPM
Effective CPM statistics show your average AdSense earnings based on thousand clicks. A good way to increase Effective CPM is by choosing those topics which have high bids. AdSense bids are generally high on selected topics and if you get those ads then your earning will definitely increase. You need to select such topics carefully because these are highly paid. You can get this information by using Google keyword tool, which is free. Once you know such high paying keywords, you can build your website around such topics by using high paid keywords. This way you can increase earning effectively. Don’t forget to keep your keyword stuffing ratio not more then 2% to avoid Google penalty.
C T R – Click through rate
Click through rate is the percentage of those visitors and viewers of your page that actually click on the AdSense ads. The best ways to increase the CTR is to make the ads more relevant to your website. Although you cannot really control which AdSense ads show up on your website, what you can do is make them relevant by controlling the content on your website. If you concentrate on a particular keyword on your website then there is a high chance that relevant AdSense ads will show up on your website.
For example if you website is all about mobile phones and the keyword ‘Mobile Phones’ is concentrated on, then there is a high chance that ads relating to mobile phones will show up on your website. Another good way to increase CTR is to place ads strategically and investing in an AdSense Tracker. Most people suggest that the best format is in form of a rectangle with attractive borders as well for ads placement. Some strategic points of ad placement are on the top of the page or on the left. Center is a good place too if you put ads in between the content. The bottom is the worst place and will get very few clicks.
Impressions
Impressions calculate the number of times your website has been visited or viewed. A straightforward way of increasing impressions is to increase traffic on your website. Such traffic should not be ordinary, but targeted so they eventually click on the advertisements as well. Some easy ways of increasing traffic on your website are:
1. Relevant content: Put up such content which is relevant and relates to your target audience. This way more and more people will visit your website.
2. Back links: By creating links of your website you can attract people towards your website. Comment on other relevant websites and leave your website’s link behind to encourage people to come to your website and participate.
3. Take advantage of directories. State your website’s name in directories under a focused title and topic so people can find you easily.
4. Advertise and promote your website. You can either do it by paying money to advertisers or make your own effort.
With all this basic knowledge you can definitely increase your AdSense income. It is not at all a difficult task but definitely a tricky and creative one.
